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Have you ever wanted to get paid to work concerts or your favorite sports games? How about represent your favorite company and get free swag? Have you ever wanted to ditch the low paying side hustles in favor of something more profitable — and dare I say, fun?

Look no further, my friends. Being a brand ambassador is a killer side hustle that allows you flexibility, good pay, and fun times. 

Being a brand ambassador helped me earn thousands per year, which helped me pay off debt. 

How I started working as a brand ambassador

I started working as a brand ambassador two years ago while living in NYC. I was working part-time, but things were slowing down and I needed to supplement my income. So what did I do? I looked to Craigslist, of course!

I found a gig that needed brand ambassadors for a Pet Adoption event.  The requirements were that you were friendly, showed up on time and liked pets. Check, check, check!

I applied and got it! I worked my first brand ambassador gig in Central Park greeting people coming to the pet adoption event. It was really easy, so much fun and different from other side hustles I’d done.

It didn’t hurt that I was making $20/hr either! As soon as it was done, I couldn’t believe how easy it was and I was determined to find more gigs.

I’ve come to find out that if you can breathe, and have a personality and can show up on time, you can have a job doing this work. You will be amazed at how many people cannot follow these simple edicts. In turn it makes you look really good just for showing up!

If you’d like more information on becoming a brand ambassador, read on! (Want to skip this post and get to the point? Take my friend Kenny’s brand ambassador course. He’s the real deal.)

What you need to know about being a brand ambassador

Name: Brand Ambassador, Events Specialist, Promotional Staff/Models, BA (short for Brand Ambassador, not Buenos Aires! I was so confused when I first started doing this).

What is a Brand Ambassador: A person that can represent a brand or a product to the public at a specific event. Brand Ambassadors implicitly sell things, but never explicitly. I love that I never have to deal with money and I give away free swag! Recommendation: Only work for brands that you actually like. It will make your job a lot easier and you won’t hate yourself for it.

What do BA’s do: Talk to people, give out swag.  The agency you work for provides you with talking points about the product and/or event.

Some brands I’ve promoted:

Dress Code (99% of the time, you will need one or more of these):

The way it works:

Where to look:

What you will need:

What you should know:

Lastly, this video is probably not funny to people who haven’t done this kind of work, but I find it HILARIOUS. It can give you a glimpse into the Brand Ambassador world.

If you have any other questions about getting started, let me know!


Melanie is a freelance writer currently living in Portland, Oregon. She is passionate about education, financial literacy, and empowering people to take control of their finances. She writes about breaking up with debt, freelancing, and side hustle adventures at

Currently she puts more than 50% of her income towards debt, while living a frugal, fun life. In addition to her love of personal finance, art and music, she is also a karaoke master. Follow the adventure @DearDebtBlog.

Latest posts by Melanie (see all)

63 responses to “Side Hustlin’: How to become a Brand Ambassador”

  1. Finally a new side hustle that doesn’t tell me to babysit or to write online. This is something a lot of people could realistically achieve and do.
    mochimac @ save. spend. splurge. recently posted…July 2013 Budget Roundup = $211,705.16 or a decrease of -($5531.57) or -2.55%My Profile

  2. I am going to link to this post BTW, in my Sept roundup.
    mochimac @ save. spend. splurge. recently posted…July 2013 Budget Roundup = $211,705.16 or a decrease of -($5531.57) or -2.55%My Profile

  3. anna says:

    Excellent write-up – super thorough and great tips (especially combing your hair and brushing your teeth). If I may put in a request, I’d love to hear anecdotes, good and not-so-much, from your experiences when you get the chance. 🙂
    anna recently posted…Having the Ramos LegsMy Profile

  4. Sounds like a great part-time gig for someone outgoing! I’ve done a couple of these types of things via taskrabbit, and know that it doesn’t fit my introverted personality, but if the shit hit the fan it’s nice to know of my back up options!
    Budget and the Beach recently posted…What’s Your Definition of Rich?My Profile

  5. This sounds like so much fun, if I wasn’t such an introvert lol! Thanks for the great tips lady!
    Girl Meets Debt recently posted…Go On, Treat Yourself (Without Busting the Budget)My Profile

  6. Wow, what an interesting idea. I’ve never even thought about a brand ambassador or what they do. Personally, I enjoy my online work so, I don’t think this would be one for me but, I’m sure it will help tons of people. It was definitely a fun read! Thanks!
    Josh R. recently posted…How To Make A Budget Spreadsheet That Makes Budgeting Fun!My Profile

  7. Oh, I think I would love that! I attend different events through work and I can totally see myself working there, it’s a lot of fun! I would love it even more if they paid me £20/h! 😛
    Eva @ Girl Counting Pennies recently posted…Do You Keep Your Debt a Secret?My Profile

  8. Alicia @ Finncial Diffraction says:

    This is a great Side Hustle – a pretty great wage too. Sounds like you’ve been very busy.

  9. […] If you’re looking for side jobs, M from Dear Debt talks about one she has in Side Hustlin’: How to become a Brand Ambassador. […]

  10. eemusings says:

    Neat! When I think of this kind of stuff, I envision skimpily dressed, overly made up girls in hotpants and heels (usually shilling some sort of alcohol at events).

    I don’t think this is something I could do (shy and introverted) but definitely an interesting to make money. Thanks for the insight!
    eemusings recently posted…Why trains beat planes, according to meMy Profile

  11. […] How to become a brand ambassador Dear Debt  – Here is a side hustle that I haven’t really thought about. Have you ever wanted to be a brand ambassador? […]

  12. That’s definitely something I could never do. Too shy, quiet, and introverted and I look like a kid.
    Kasey @ Debt Perception recently posted…I’m BackMy Profile

  13. I didn’t realize there were so many opportunities to be a brand ambassador. My limited knowledge of brand ambassadors was the “beer girls”. I once drank for free all night thanks to Coors. Also thanks for bringing my attention to the Naked juice lawsuit, I’m pretty bummed about that.
    KK @ Student Debt Survivor recently posted…Fear: Friend or Foe?My Profile

  14. Side Hustlin’: How to Become a Brand Ambassador | Rockstar Finance says:

    […] “I’ve come to find out that if you can breathe, and have a personality and can show up on time, you can have a job doing this work.” – […]

  15. Karla Twomey says:

    Great and unique post!! Love it. I will pass this on to my son who is in need of work but can’t do the 9-5 because of school. thanks so much

    Karla Twomey
    Karla’s latest blog post – Teaching Your Kids about Money: BONUS 5 Awesome resources for you and your kids:
    Karla Twomey recently posted…Teaching kids about money! BONUS: 5 awesome resources for you and your kids!My Profile

  16. Craigslist can be tricky to navigate. I worked an event for an Italian company that used a tradeshow staffing company to hire brand ambassadors for comicon (I was one of the brand ambassadors). I wound up being paid HALF of the contracted rate (more than three months after the event). And because the staffing company is out of state, there’s pretty much nothing I can do about it unless I’m willing to drive or fly to Indianapolis and hire a lawyer.
    Stefanie @ The Broke and Beautiful Life recently posted…Budget Travel: 6 Destinations, 400 Dollars.My Profile

    • deardebt says:

      There are definitely stories like that, and I’ve had my share too. Luckily I’ve always been paid, but sometimes I do have to send reminder emails weekly, which is annoying. CL can be hit or miss, but so can everything.
      deardebt recently posted…I hate you, debtMy Profile

      • Nathalie says:

        THIS WAS SO HELPFUL! THANK YOU! But being that I have no experience, what should I make up in my resume or event profile? I read that you made something up! HELP! I RSVP for a casting call for some exclusize frangrances TODAY. I don’t know what to wear! 🙁

        • deardebt says:

          Mention any volunteer experience you have. Say that you are personable and punctual and love talking to people. State why you enjoy the product. Wear something cute, yet professional. Black slacks, heels, nice top, or a classy dress. Good luck!

  17. […] Dear Debt-Side Hustlin’: How to Become a Brand Ambassador […]

  18. […] some of you know, my main side hustle is being a brand ambassador. It’s flexible, easy and pays fairly well. I had no work scheduled this past weekend, but I told […]

  19. September 2013 Budget Roundup = $208,279.19 a decrease of ($14.31) or 0.01%! says:

    […] Side Hustle: Become a brand ambassador for $15 – 20/hour — FINALLY. A side hustle that doesn’t tell me to babysit, go pick up a minimum wage […]

  20. Heather Lee says:

    I LOVED your post! I was a BA for 8 years and now work as the takent recruiter at Attack! Marketing. I encourage everyone to register for Attack! at Fun easy gigs but on the downside you have to wait 30-60 days for your check to arrive or for you to receive direct deposit which is what we recently received. If you have a steady income this should not be a problem. We staff nationwide and in Canada. Apply today!

  21. Heather Fier says:

    Great article! For those who love natural and organic products, there are lots of opportunities for an awesome side gig with Natural Selection Promotions. Check us out at
    Heather Fier recently posted…Home – Natural Selection PromotionsMy Profile

  22. Nathalie says:

    I got it! Thank you for the tips! But I have another quick question! When I’m searching, some people say to send a promo resume! What tips can you give me on that? Does that only mean include promo work? How long? etc…
    HELP! lol

    • deardebt says:

      Hi Nathalie– feel free to email me with further questions. Put any promo experience you have, and if you have no experience create one with a list of things that you have done where you have been in front of the public.

  23. I’ve never though about being a brand ambassador, mainly because it seems like it would be tough to do in my spare time (I work Mon – Fri). I’ll start looking into it though to see if there’s anything around in my area that can be done on a weekend.
    Mr Ikonz @ Project Ikonz recently posted…Hiring tools or buying tools – which way do I save the most money?My Profile

  24. Good post. I wrote one similar sometime ago.

  25. Brandi Stepp says:

    I love this kind of work! I’ve been doing it since college. Thanks for your super helpful article!

  26. I’m loving this side hustle. I am a very social person so this works! Thanks for the tips and great post
    Ced @ FuggingDebt recently posted…Moneymoon- The Honeymoon of ConsumerismMy Profile

  27. Cheryl says:

    Great info. Thanks for sharing. I’m looking for a part-time brand ambassador position for healthy and/or natural products or clothing line.

  28. nikki says:

    Thank you for this explanation I so appreciate the information. I have been wanting to do this but didn’t know a whole lot about it. This helped tremendously!

  29. Tina says:

    Hi! Thanks for such great post! It really gave me great insight about brand ambassadors. I am currently doing a research about brand ambassadors. I was wondering if you can tell me what are the ultimate goals that brand ambassadors are looking for? Do you think people love this job for its flexibility as part-time job or do you think it would be still favorable being a full-time job? What makes a great gig for brand ambassador?

  30. Phil says:

    Not sure how I got here! REALLY loved the open room with a view !! Gave me an idea on how to supplement my income. Will do more research. Thanks so much for your generosity in the form of sharing!!!

  31. Angela says:

    I really loved this post!! I just want people to also know ( it may take a while) but if you sign up with enough companies you can do this type of work full time. I have been a BA and Promo model for over 10 yrs. without working a tradition job. You can also earn $30hr up to $100hr depending on your knowledge and expertise on a topic or if you have model looks. I mainly work in the wine and spirits industry and it can be more classy than what most people only know and see at bars. Most of the time I have to dress very conservative promoting liquor. I know mainly work for technology conventions and consumer Trade shows as a Crowd Gatherer. I’m basically s brand ambassador who gets people to visit a companies booth on convention floors. So much fun and great pay. I’m so happy I found out about this type of work. I was discovered in the mall to be a fragrance model ( another type of BA work handing out samples of perfume in the mall) I know you have seen them. Both types of work is not for everyone .. It definitely helps to be outgoing but it’s very fun and easy. Facebook is also another way to find work. Good luck to all who persue it!

  32. Angela says:

    Sorry for typos ( on my cell phone lol) I totally spelled pursue right .. Darn you auto correct.. Not very correct 😉 haha

  33. Kenny Azama says:

    Thank you so much Melanie :]

    This is an awesome round up post about the promo industry! If anyone is interested in learning more, I created an entire resource website dedicated to making money as a Brand Ambassador. It has everything from resume designs, to super helpful tips and tricks, to where to find promo gigs, to a comprehensive list of agencies, etc.

    Check out this ultimate guide from the website on how to get hired as a Brand Ambassador:

    I hope this helps and please let me know if you have any questions at all!

  34. Graham says:

    Hey, great article. We are currently looking for brand ambassadors to join our team. check out website or IG for info.

  35. Hazel Owens says:

    I hadn’t even considered becoming a brand ambassador. However, after reading this article, it sounds like a nice side gig. Being a public model for the brand, even if you don’t know all the details, is definitely a lot less stressful than other jobs out there. I like your tip to only work with brands you like, since that will make the job easier on you. Thanks for the article!

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