Side Hustlin’: How to become a Brand Ambassador

by Melanie

This post contains affiliate links and if you purchase anything I will make a small commission from it to support this site. 

Have you ever wanted to get paid to work concerts or your favorite sports games? How about represent your favorite company and get free swag? Have you ever wanted to ditch the low paying side hustles in favor of something more profitable — and dare I say, fun?

Look no further, my friends. Being a brand ambassador is a killer side hustle that allows you flexibility, good pay, and fun times. 

Being a brand ambassador helped me earn thousands per year, which helped me pay off debt. 

How I started working as a brand ambassador

I started working as a brand ambassador two years ago while living in NYC. I was working part-time, but things were slowing down and I needed to supplement my income. So what did I do? I looked to Craigslist, of course!

I found a gig that needed brand ambassadors for a Pet Adoption event.  The requirements were that you were friendly, showed up on time and liked pets. Check, check, check!

I applied and got it! I worked my first brand ambassador gig in Central Park greeting people coming to the pet adoption event. It was really easy, so much fun and different from other side hustles I’d done.

It didn’t hurt that I was making $20/hr either! As soon as it was done, I couldn’t believe how easy it was and I was determined to find more gigs.

I’ve come to find out that if you can breathe, and have a personality and can show up on time, you can have a job doing this work. You will be amazed at how many people cannot follow these simple edicts. In turn it makes you look really good just for showing up!

If you’d like more information on becoming a brand ambassador, read on! (Want to skip this post and get to the point? Take my friend Kenny’s brand ambassador course. He’s the real deal.)

What you need to know about being a brand ambassador

Name: Brand Ambassador, Events Specialist, Promotional Staff/Models, BA (short for Brand Ambassador, not Buenos Aires! I was so confused when I first started doing this).

What is a Brand Ambassador: A person that can represent a brand or a product to the public at a specific event. Brand Ambassadors implicitly sell things, but never explicitly. I love that I never have to deal with money and I give away free swag! Recommendation: Only work for brands that you actually like. It will make your job a lot easier and you won’t hate yourself for it.

What do BA’s do: Talk to people, give out swag.  The agency you work for provides you with talking points about the product and/or event.

Some brands I’ve promoted:

  • Starbucks
  • Keurig
  • Naked Juice
  • Columbia Sportswear
  • Petco
  • Rite Aid
  • Ghirardelli

Dress Code (99% of the time, you will need one or more of these):

  • Black pants
  • Khaki pants
  • Black flats or Black dress shoes
  • White tennis shoes
  • White, long-sleeved button down
  • More often than not, you will be provided with a branded t-shirt

The way it works:

  • Once you start working one event, that agency will notify you when there is more work in your area.
  • Sign up with multiple agencies. The more agencies, the more emails and offers!
  • If you get an email about work, if you are available, apply. If not, it’s fine! I love that it’s so flexible.
  • Just because you apply doesn’t mean you will get it. I recommend applying for gigs as soon as you get the emails. Work goes fast!
  • You are not booked for an event until you get a confirmation email.
  • Most of the time you are booked for work by people who you will never meet in person.

Where to look:

  • Start with the Craigslist gigs section. Type in Brand Ambassador in the search function. You can generally get an idea of how much work there is in your city, by how many posts are on CL. Most companies go to CL as a last resort, and there is still work there! The larger the city, the more work there is.  I know people in NYC and LA that do this full-time. Now that I am in Portland, there is less work, but it’s a side hustle and it’s fairly consistent.
  • Start signing up for marketing agencies. I would recommend signing up with Attack, GC, Victory, Team and others.
  • Join the ‘Brand Ambassadors of __(your city)_______’ Facebook group. A lot of jobs are posted there! It’s also a great way to find out about more agencies.

What you will need:

  • 1-3 photos, at least one headshot.
  • 1 events résumé (when I first started, I just made one up listing any work I ever did related to working with people and logistics)
  • Cell phone
  • Camera (for reporting)
  • Scanner (for reporting and paperwork)

What you should know:

  • The jobs are usually fairly easy, but it requires being on your feet for long periods of time and talking to the public. Saying the same thing over and over again can get tiring.
  • The pay is good, but because you are working for a company who is hired by a client, pay can be delayed until the client pays the company that is hiring you. Most marketing agencies pay you within 2-8 weeks. Yes, up to 8 weeks. I’ve seen it happen. Keep a calendar of when you expect to get paid.
  • Pay should be between $15-$20/hr. I don’t recommend working for less than that, regardless of the market. If you live in a low-cost of living area, brand ambassador work is consistent in pay so you might just take home a little more dough!
  • You are an independent contractor, which means no taxes will be taken out. Keep a log of your income and report it when you do your taxes.
  • You are representing the client at all times, even if you don’t work for them. It’s amazing what wearing a branded t-shirt will do.  People think you work for the actual company and may ask you obscure or obvious questions that you don’t have the answers to. I’ve worked promotions for cars and appliances and I have exactly zero knowledge about either. People may seem shocked at first, but you can give them your best answer based on the knowledge you have and then refer them to someone who DOES know the answer.
  • Most gigs are for one or two days, between 2-10 hours. The longest gig I’ve worked is one month. There are several long-term, touring gigs that are usually management positions.
  • Attitude and appearance are important. Looks aren’t super important in regards to being attractive, unless you are promoting liquor or swimwear (note: don’t). However, people want you to comb your hair. Brush your teeth. Look presentable. Remember you are representing the client (i.e. the brand). Smiling and being friendly makes you more engaging.
  • The brand (the client) works with an advertising company (or marketing agency) that hires you directly.
  • This job attracts a lot of actors, models, freelancers, and students.
  • Most of the time, you get free $hit! (Heck yeah for free clothes, food and more!)
  • Some people are rude. When dealing directly with the public, sometimes you see this more than you’d like.
  • Filling out the applications online can be time intensive, but totally worth it in the long run. Spend an hour a day signing up for different agencies. Within a week, you’ll start to get emails for work.
  • Summer and Christmas time are the busiest for brand ambassadors. It’s pretty dead from January to March, so budget accordingly.
  • Most of all, the job is pretty easy and fun. It’s always something different, in a new environment, with new people.  Most of the time it’s just one day, so if it’s not going well, you never have to go back! You can meet a lot of interesting characters people doing this and make some money on the side.

Lastly, this video is probably not funny to people who haven’t done this kind of work, but I find it HILARIOUS. It can give you a glimpse into the Brand Ambassador world.

If you have any other questions about getting started, let me know!

Melanie
Latest posts by Melanie (see all)

63 comments

mochimac @ save. spend. splurge. September 5, 2013 - 11:53 am

Finally a new side hustle that doesn’t tell me to babysit or to write online. This is something a lot of people could realistically achieve and do.

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deardebt September 5, 2013 - 2:38 pm

Haha, you are right! I would say the majority of people can do this work. It’s not for everyone, but I’ve made thousands of dollars and had fun. There are worse ways to make money and spend your time! Also, thanks so much for linking this post in your Sept roundup! That means so much to me!!

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mochimac @ save. spend. splurge. September 5, 2013 - 11:54 am

I am going to link to this post BTW, in my Sept roundup.

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anna September 5, 2013 - 3:23 pm

Excellent write-up – super thorough and great tips (especially combing your hair and brushing your teeth). If I may put in a request, I’d love to hear anecdotes, good and not-so-much, from your experiences when you get the chance. 🙂

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deardebt September 6, 2013 - 3:42 am

Haha that would be a good follow up and can definitely be done 😉

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Budget and the Beach September 5, 2013 - 3:37 pm

Sounds like a great part-time gig for someone outgoing! I’ve done a couple of these types of things via taskrabbit, and know that it doesn’t fit my introverted personality, but if the shit hit the fan it’s nice to know of my back up options!

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deardebt September 6, 2013 - 3:43 am

Exactly–it’s good to know what you can do if you really need it! It’s definitely a job for extroverts, or at least people that can fake it for a few hours.

Reply
Girl Meets Debt September 5, 2013 - 3:59 pm

This sounds like so much fun, if I wasn’t such an introvert lol! Thanks for the great tips lady!

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deardebt September 6, 2013 - 3:44 am

You are welcome! Some of the jobs are really easy like handing out flyers or chocolates and don’t require SO MUCH extroverted energy.

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Josh R. CNAFinance.com September 5, 2013 - 5:18 pm

Wow, what an interesting idea. I’ve never even thought about a brand ambassador or what they do. Personally, I enjoy my online work so, I don’t think this would be one for me but, I’m sure it will help tons of people. It was definitely a fun read! Thanks!

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deardebt September 6, 2013 - 3:45 am

That’s so funny, I would like more online work, but my personality suits doing this work very well. Glad you enjoyed the read and I hope it does help some people!

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Eva @ Girl Counting Pennies September 5, 2013 - 8:09 pm

Oh, I think I would love that! I attend different events through work and I can totally see myself working there, it’s a lot of fun! I would love it even more if they paid me £20/h! 😛

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deardebt September 6, 2013 - 3:46 am

Yes, try it out! Like I said, if you don’t like it, you don’t have to do it again.

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Alicia @ Finncial Diffraction September 5, 2013 - 11:19 pm

This is a great Side Hustle – a pretty great wage too. Sounds like you’ve been very busy.

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deardebt September 6, 2013 - 3:51 am

It’s a good one and one that not many people do.

Reply
The Heat Wave/Link Love | Budget and the Beach September 7, 2013 - 12:25 am

[…] If you’re looking for side jobs, M from Dear Debt talks about one she has in Side Hustlin’: How to become a Brand Ambassador. […]

Reply
eemusings September 7, 2013 - 9:21 am

Neat! When I think of this kind of stuff, I envision skimpily dressed, overly made up girls in hotpants and heels (usually shilling some sort of alcohol at events).

I don’t think this is something I could do (shy and introverted) but definitely an interesting to make money. Thanks for the insight!

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deardebt September 7, 2013 - 5:06 pm

There are definitely people out there like that, but as you said, it’s mostly liquor. I stay away from that!

Reply
A Wedding and $2,715 in Extra Income | Making Sense Of Cents September 9, 2013 - 7:15 am

[…] How to become a brand ambassador Dear Debt  – Here is a side hustle that I haven’t really thought about. Have you ever wanted to be a brand ambassador? […]

Reply
Kasey @ Debt Perception September 9, 2013 - 9:48 pm

That’s definitely something I could never do. Too shy, quiet, and introverted and I look like a kid.

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KK @ Student Debt Survivor September 10, 2013 - 2:01 am

I didn’t realize there were so many opportunities to be a brand ambassador. My limited knowledge of brand ambassadors was the “beer girls”. I once drank for free all night thanks to Coors. Also thanks for bringing my attention to the Naked juice lawsuit, I’m pretty bummed about that.

Reply
Side Hustlin’: How to Become a Brand Ambassador | Rockstar Finance September 10, 2013 - 4:46 am

[…] “I’ve come to find out that if you can breathe, and have a personality and can show up on time, you can have a job doing this work.” – DearDebt.com […]

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Karla Twomey September 10, 2013 - 10:14 pm

Great and unique post!! Love it. I will pass this on to my son who is in need of work but can’t do the 9-5 because of school. thanks so much

Karla Twomey
karla@nomorecreditcards.com
http://nomorecreditcards.com/category/debt-relief-blog/
Karla’s latest blog post – Teaching Your Kids about Money: BONUS 5 Awesome resources for you and your kids: http://nomorecreditcards.com/teaching-kids-about-money-bonus-5-awesome-resources-for-you-and-your-kids/

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Stefanie @ The Broke and Beautiful Life September 16, 2013 - 8:19 pm

Craigslist can be tricky to navigate. I worked an event for an Italian company that used a tradeshow staffing company to hire brand ambassadors for comicon (I was one of the brand ambassadors). I wound up being paid HALF of the contracted rate (more than three months after the event). And because the staffing company is out of state, there’s pretty much nothing I can do about it unless I’m willing to drive or fly to Indianapolis and hire a lawyer.

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deardebt September 17, 2013 - 1:20 am

There are definitely stories like that, and I’ve had my share too. Luckily I’ve always been paid, but sometimes I do have to send reminder emails weekly, which is annoying. CL can be hit or miss, but so can everything.

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Nathalie November 24, 2013 - 6:31 pm

THIS WAS SO HELPFUL! THANK YOU! But being that I have no experience, what should I make up in my resume or event profile? I read that you made something up! HELP! I RSVP for a casting call for some exclusize frangrances TODAY. I don’t know what to wear! 🙁

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deardebt November 24, 2013 - 6:43 pm

Mention any volunteer experience you have. Say that you are personable and punctual and love talking to people. State why you enjoy the product. Wear something cute, yet professional. Black slacks, heels, nice top, or a classy dress. Good luck!

Reply
Survivor’s Standouts: Early Risers Edition » Student Debt Survivor September 21, 2013 - 3:53 pm

[…] Dear Debt-Side Hustlin’: How to Become a Brand Ambassador […]

Reply
Side-Hustling: Not just a hobby, but a lifestyle | Dear Debt September 26, 2013 - 4:43 am

[…] some of you know, my main side hustle is being a brand ambassador. It’s flexible, easy and pays fairly well. I had no work scheduled this past weekend, but I told […]

Reply
September 2013 Budget Roundup = $208,279.19 a decrease of ($14.31) or 0.01%! October 4, 2013 - 6:02 am

[…] Side Hustle: Become a brand ambassador for $15 – 20/hour — FINALLY. A side hustle that doesn’t tell me to babysit, go pick up a minimum wage […]

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Heather Lee October 16, 2013 - 12:42 am

I LOVED your post! I was a BA for 8 years and now work as the takent recruiter at Attack! Marketing. I encourage everyone to register for Attack! at http://www.Attacktalent.com. Fun easy gigs but on the downside you have to wait 30-60 days for your check to arrive or for you to receive direct deposit which is what we recently received. If you have a steady income this should not be a problem. We staff nationwide and in Canada. Apply today!

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Heather Fier November 4, 2013 - 8:10 pm

Great article! For those who love natural and organic products, there are lots of opportunities for an awesome side gig with Natural Selection Promotions. Check us out at http://www.naturalselectionpromotions.com

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Nathalie November 25, 2013 - 4:20 pm

I got it! Thank you for the tips! But I have another quick question! When I’m searching, some people say to send a promo resume! What tips can you give me on that? Does that only mean include promo work? How long? etc…
HELP! lol

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deardebt November 26, 2013 - 2:14 am

Hi Nathalie– feel free to email me with further questions. Put any promo experience you have, and if you have no experience create one with a list of things that you have done where you have been in front of the public.

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Mr Ikonz @ Project Ikonz March 1, 2014 - 11:02 am

I’ve never though about being a brand ambassador, mainly because it seems like it would be tough to do in my spare time (I work Mon – Fri). I’ll start looking into it though to see if there’s anything around in my area that can be done on a weekend.

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deardebt March 1, 2014 - 11:28 pm

I work a full-time job as well and do all my work in the weekends and sometimes evenings. You can do it!

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Shanita Taylor August 18, 2014 - 10:54 pm

Good post. I wrote one similar sometime ago.

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Melanie August 19, 2014 - 8:44 am

Awesome! Do you have a link to it? Thanks for stopping by!

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Melanie August 20, 2014 - 1:02 am

Great advice! I dig your site 🙂

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Shanita Taylor August 20, 2014 - 12:38 pm

Thanks, make sure you leave me some feedback on there.

Brandi Stepp September 5, 2014 - 11:29 am

I love this kind of work! I’ve been doing it since college. Thanks for your super helpful article!

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Melanie September 7, 2014 - 11:52 pm

You’re welcome! I love it, too!

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Ced @ FuggingDebt September 30, 2014 - 7:35 pm

I’m loving this side hustle. I am a very social person so this works! Thanks for the tips and great post

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Melanie October 2, 2014 - 8:22 am

Awesome! Try it and report back. I dig it.

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Cheryl October 23, 2014 - 11:39 pm

Great info. Thanks for sharing. I’m looking for a part-time brand ambassador position for healthy and/or natural products or clothing line.

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Melanie October 24, 2014 - 10:41 am

Glad it could help!

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Kenny Azama September 9, 2015 - 11:35 pm

Natural Selections Promos focuses on promoting natural products!

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nikki January 6, 2015 - 7:46 pm

Thank you for this explanation I so appreciate the information. I have been wanting to do this but didn’t know a whole lot about it. This helped tremendously!

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Melanie January 7, 2015 - 8:58 pm

You’re welcome!

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Tina June 30, 2015 - 2:19 pm

Hi! Thanks for such great post! It really gave me great insight about brand ambassadors. I am currently doing a research about brand ambassadors. I was wondering if you can tell me what are the ultimate goals that brand ambassadors are looking for? Do you think people love this job for its flexibility as part-time job or do you think it would be still favorable being a full-time job? What makes a great gig for brand ambassador?

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Melanie June 30, 2015 - 8:01 pm

Usually a flexible job…meeting new people. Reppin’ cool brands. There are very few FT jobs. A great gig for a BA is one that is organized, fun, and can let them interact with consumers in a natural way.

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Kenny Azama September 9, 2015 - 11:34 pm

Hey Tina,

I’ve been a Brand Ambassador part-time for about 3 years now and it’s great because it’s so flexible! Here are 6 other reasons why being a Brand Ambassador is the best side gig ever :]

http://brandambassadorworld.com/6-reasons-why-being-a-brand-ambassador-is-the-best-job-ever/

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Phil July 5, 2015 - 4:47 am

Not sure how I got here! REALLY loved the open room with a view !! Gave me an idea on how to supplement my income. Will do more research. Thanks so much for your generosity in the form of sharing!!!

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Melanie July 6, 2015 - 10:51 am

You’re welcome!

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Angela September 9, 2015 - 7:57 am

I really loved this post!! I just want people to also know ( it may take a while) but if you sign up with enough companies you can do this type of work full time. I have been a BA and Promo model for over 10 yrs. without working a tradition job. You can also earn $30hr up to $100hr depending on your knowledge and expertise on a topic or if you have model looks. I mainly work in the wine and spirits industry and it can be more classy than what most people only know and see at bars. Most of the time I have to dress very conservative promoting liquor. I know mainly work for technology conventions and consumer Trade shows as a Crowd Gatherer. I’m basically s brand ambassador who gets people to visit a companies booth on convention floors. So much fun and great pay. I’m so happy I found out about this type of work. I was discovered in the mall to be a fragrance model ( another type of BA work handing out samples of perfume in the mall) I know you have seen them. Both types of work is not for everyone .. It definitely helps to be outgoing but it’s very fun and easy. Facebook is also another way to find work. Good luck to all who persue it!

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Melanie September 10, 2015 - 1:25 pm

Thanks for the kind words.

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Angela September 9, 2015 - 8:02 am

Sorry for typos ( on my cell phone lol) I totally spelled pursue right .. Darn you auto correct.. Not very correct 😉 haha

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Kenny Azama September 9, 2015 - 11:31 pm

Thank you so much Melanie :]

This is an awesome round up post about the promo industry! If anyone is interested in learning more, I created an entire resource website dedicated to making money as a Brand Ambassador. It has everything from resume designs, to super helpful tips and tricks, to where to find promo gigs, to a comprehensive list of agencies, etc.

Check out this ultimate guide from the website on how to get hired as a Brand Ambassador:

http://brandambassadorworld.com/the-ultimate-guide-to-getting-hired-as-a-brand-ambassador-2/

I hope this helps and please let me know if you have any questions at all!

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Melanie September 10, 2015 - 1:21 pm

Awesome, thanks!

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Graham April 5, 2016 - 5:42 pm

Hey, great article. We are currently looking for brand ambassadors to join our team. check out website or IG for info.

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Hazel Owens April 29, 2016 - 10:31 am

I hadn’t even considered becoming a brand ambassador. However, after reading this article, it sounds like a nice side gig. Being a public model for the brand, even if you don’t know all the details, is definitely a lot less stressful than other jobs out there. I like your tip to only work with brands you like, since that will make the job easier on you. Thanks for the article!

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Anthony February 21, 2017 - 5:10 am

Great

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